Swedish Holiday Drink Available Bottled for Retail Sale, is Served Hot at Restaurant & Stabbur
Sister Bay, Wis, (November 1, 2021) — Al Johnson’s Swedish Restaurant & Butik has announced the introduction of its new Swedish Glögg Mix, a non-alcoholic, liquid mix of spices and juices that greatly simplifies the making and serving of the famed Swedish version of mulled wine.
Glögg is a common holiday beverage in Sweden and among Swedish-Americans, usually served hot, and comprised of a blend of spices, juices, and dry red wine or port. The recipe varies from family to family and region to region, but is very similar to other European hot mulled wines such as German Glühwein.
An important Scandinavian holiday tradition, Al Johnson’s created its own “house” version in the form of a non-alcoholic mixer that customers could adjust to their personal taste, either by adding alcohol or as a tasty non-alcoholic holiday drink option.
Al Johnson’s Swedish Glögg mix is based on the family recipe of Al Johnson’s Head Chef, Freddie Bexell, and has been served in the restaurant for many years, said Bexell. “We had so many requests for our Glögg recipe,” said Bexell, “that we decided to add it as a retail item to our growing lineup of branded products.”
The new Swedish Glögg Mix will be available for sale at Al Johnson’s Butik, the company’s new retail store Skål, online at aljohnsonsshop.com, and at a wide range of other well-known retail outlets throughout the Upper Midwest.
The Swedish Glögg Mix packaging features three different recipes for mix use, including a popular Swedish Sangria recipe that is served throughout the summer at the company’s Stabbur Beer Garden next door, as well as the traditional Al Johnson’s restaurant recipe, and a “Viking Blood of Winter” version that uses hard liquor.