Beach People Keeps Summer Alive
By Laurel Ciohon
If you’re starting to get the fall or winter blues with these drizzly days and cooler temperatures, a trip to Beach People in Ephraim or Fish Creek could be the key to keeping your Door County summer alive! Step into either store and immediately be swept away with the sounds of Bob Marley, the scent of sunscreen, several varieties of flip-flops and tank tops, and any Door County souvenir you could ever want.
I stopped in the Ephraim location this September and got to talking with co-owner, Marshall Bridenhagen. Beach People Ephraim first opened its doors in 1999 by Marshall’s parents, Fred and Stacy, who also own Water Street Gallery next door. Fast-forward a couple years later when the family-run business opened another location in 2007, Beach People Fish Creek, and you’ll understand why Beach People has been named “Door County’s #1 Fun Family Vacation Store.”
I browsed around with my dog in tow (yes, they kindly let me bring my pooch in instead of leaving him tied up outside), and examined, in awe, all the amazing and unique items they carry. Gorgeous, trendy jewelry for all ages, swimwear and other beach and lounge wear, flip-flops and shoes, beach totes, purses, t-shirts and tank tops, outdoor toys and beach items, accents for your home or summer cottage, colorful vacation luggage and other travel accessories, pet gifts, candles, homemade items, and artwork.
Originally a beach cottage and artists quarters, the quaint building that houses Beach People Ephraim was transformed by the Bridenhagen’s into a colorful and inviting shop that is enjoyed by Door County tourists of all ages. The Beach People Fish Creek location is nestled in the shops at Founders Square, a popular shopping destination with numerous unique, one-of-a-kind shops.
Beach People Ephraim is located at 9930 Water Street (Hwy 42), near the corner of German Road. This location will be open through the fall every day from 10-5. 920.854.7757. Beach People Fish Creek is located at 4201 Main Street, near the corner of Hwy 42. This location will be open through the fall every day from 10-8, as well as weekends through the holidays .868.4400.