Door County, Wis. (May 6, 2020) – On Deck Clothing Company, which operates five retail stores in Door County, WI, has announced the launch of its new online store, a goal the company has had for years, said Mitch Larson, owner of On Deck Clothing Co. The new website (shopondeckclothing.com) is now live.
“Our team is excited to offer customers access to our great brands 24 hours a day, and from anywhere they happen to be,” said Larson. Well-known brands currently on the site include KÜHL, Tribal, Johnnie-O, Southern Tide, Hydroflask and 4 Oceans. More brands and larger selections are being added weekly.
Larson noted that the coronavirus crisis and the forced closure of his company’s “brick and mortar” retail locations presented the company’s management team with an opportunity to focus on the creation of an online retail presence. “An online store has been our goal for years,” said Larson. “Under the leadership of Mert Larsen, our general manager, and website management by Drew Bickford, manager of our Sister Bay store, our team was able to successfully launch our new online store in just three short weeks. We went live last Friday.”
On Deck Clothing is currently operating under Governor Tony Evers’s Safer at Home order, which was recently extended into late May. Larson said On Deck does storewide spring cleaning every April and this year was no exception. “By the first of May,” said Larson, “our intensive cleaning was complete and the stores have been transformed by our colorful summer inventory. The orders for our summer lines were completed at trade shows last summer and fall, and inventory started arriving at On Deck in March. So, when our doors do reopen, we’ll be ready to share great new products with visitors and residents. In the meantime, we hope customers will enjoy shopping at the new online store.”
“We love Door County, our family of visitors, and those who call her home,” said Larson. “Please stay safe and know that we too are staying safe and will be here awaiting you. Until then, we thank everyone for supporting the county and its many small businesses.”
From On Deck Clothing Co., P.O. Box 280, Fish Creek, WI 54212; 920.868.9091; ondeckclothingcompany@gmail.com; www.ondeckclothing.com.
