Southern Door, Wis. (April 19, 2021) – The Southern Door County School District was recently honored by the Wisconsin School Public Relations Association (WSPRA) with a Spectrum Award of Excellence, the highest recognition, for its work in school communications. Spectrum Awards celebrates high-quality public relations efforts in Wisconsin school districts. This win marks the District’s second award from the organization.
The District was recognized for their Virtual Dedication Video. Due to the effects of the ongoing pandemic, the District was not able to plan a traditional dedication ceremony to celebrate the completion of the November 6, 2018 referendum projects. Instead, the District partnered with their construction partner, Miron Construction, and BeConnected to produce a dedication video to share with the community during a virtual dedication ceremony. The virtual environment allowed community members to hear staff testimonials, share in ceremonial ribbon cuttings, and take a “tour” of the facilities safely.
“Our school is really the heart of the community here in Southern Door. It was important for us to share the outcome of our referendum projects with the community because without their support, this would not have been possible” said Patti Vickman, Superintendent. “To be recognized by WSPRA for our work, is an added bonus.”
The video was the creative alternative to an in-person dedication ceremony, and a great way to show the community how their referendum support enhanced the student experience at Southern Door County School District. The video has been viewed more than 3,600 times on Facebook, making it the District’s third most viewed video.
To check out the video, click here: Southern Door County School District 2020 Building Remodeling Video