Sturgeon Bay, Wis. (November 17, 2020) – Sturgeon Bay has long bemoaned the fact that millions of visitors pass by Sturgeon Bay “on their way to Door County”. That, however, is about to change. Through an extensive wayfinding project that actually dates back to 2009, Sturgeon Bay will be able to showcase all that it has to offer to both residents and guests.
“We’re excited to be able to direct people into Sturgeon Bay and off of the highway so that they get to experience first-hand all of the great things that we have to offer. When people get into Sturgeon Bay, they’re surprised to find out how beautiful it is and how much public waterfront we actually have. Add to that our historic charm, quaint shops, unique arts districts, and our fabulous dining, and you have the quintessential Door County experience—year round. It’s time to let everyone in on our little secret.” stated Pam Seiler, Executive Director of Destination Sturgeon Bay.
The City of Sturgeon Bay Wayfinding Program was developed over the last 2 years in partnership with Destination Sturgeon Bay.
“A successful wayfinding system of both vehicular and pedestrian signage allows people to find parking, local businesses, restrooms, and the like. And when they’re here, they’ll spend money in those local businesses. We need to support our businesses more than ever and this is a start in making that happen,” says Sturgeon Bay Mayor, David Ward.
Wayfinding systems are designed to help navigate and provide touchpoints for visitors and residents alike. They allow a cohesive branding that can make sense out of areas that may be split by natural resources, such as Sturgeon Bay. In this wayfinding system, Sturgeon Bay’s East and West Waterfronts are designated by different sign colorations making it as
much visual as it is readable.
“We hope that this signage allows people to better understand how walkable Sturgeon Bay is and how easily connected our waterfront districts are.” stated Ward. “People are missing out on experiencing—and funding—our business districts. Over time, we believe this wayfinding system will significantly increase traffic to Sturgeon Bay and will help our local businesses flourish.”