Welcome to the Marketplace by Bliss

Sturgeon Bay, Wis. (April 10, 2020) – We are happy to announce that Todd Trimberger and Dr. Kelton Reitz, owners of Bliss on Jefferson Street, have purchased the 3rd Avenue Younker’s building. Bliss has been a staple in the Sturgeon Bay retail community since July 1, 2001.

“The HC Prange/Younkers building has been an anchor in our downtown. The loss of this vibrant business has impacted our community greatly,” Trimberger said. He previously sat on the Younkers’ closing task force hosted by Destination Sturgeon Bay, formerly the Sturgeon Bay Visitor Center. Pam Seiler, Executive Director of Destination Sturgeon Bay, had originally brought up the idea to Trimberger and Dr. Reitz.

“We kept telling her she was crazy,” said Trimberger. Fast forward half a year, and they are now owners of the Downtown Sturgeon Bay building. “This is truly an organic situation that will now evolve and further develop because we can share this project with the community. It is really happening and moving forward!”

Once Trimberger and Dr. Reitz open their new store on 3rd Avenue this Fall, they will close their Jefferson Street location. They will continue to offer home furnishings, holiday décor, and other accessories with the hope of expanding their offerings to other brands. 

Construction on the 3rd Avenue building will begin immediately. Trimberger and Dr. Reitz plan to open the ceiling on the front half of the building to expose the mezzanine to the lower level. In addition, a new roof, windows, and HVAC will be installed. “We feel like the exterior is pretty iconic in our downtown so we will renew it and refresh it.” Trimberger said. In addition, they are planning to install a public restroom near the Louisiana entrance in partnership with the City of Sturgeon Bay.

Trimberger and Dr. Reitz believe that the project can create a sense of hope for the Sturgeon Bay community and help increase tourism once travel bans are lifted. “We feel that in these unsettling times, it might be a ray of positive sunshine. We decided to push forward with the project and start the process as soon as possible to create jobs.”