Unwrapping Sturgeon Bay

Jump in the car with your family, and some hot cocoa at Sawyer Park. DSB staff will begin lining up vehicles in Sawyer Park.At 6pm, Santa will lead the parade of vehicles from Sawyer Park to Madison Avenue, over the Michigan Street Bridge to 3rd Avenue. The route circles around to 4th Avenue from Jefferson Street and officially ends at Market Square Parking Lot.

As Santa passes businesses on the parade route, they will unveil their holiday decorations for the first time this year! Each vehicle in the parade will get to see Sturgeon Bay filled with holiday spirit for the first time in 2021. All are welcome to participate in this FREE event.

We ask all parade participants to tune into WBDK 96.7, our official parade radio station, for updates and festive music.