Sister Bay, Wis. (January 15, 2026) — The Sister Bay Advancement Association (SBAA) is proud to announce that Erin Peddle, Marketing & Events professional for the organization, has been nominated for the Wisconsin Governor’s Tourism Rising Star Award, which recognizes emerging leaders who have worked in the tourism industry for five years or fewer and demonstrate leadership, commitment, and passion for advancing Wisconsin tourism.
Erin has been working in the tourism industry for nearly two years and joined SBAA in April 2024. In her role, she supports strategic marketing initiatives, community engagement, and event execution that strengthen Sister Bay’s brand and promote the village as a year-round destination.
Erin holds a Bachelor of Business Administration in Marketing from Loyola University Chicago and brings extensive experience in digital content, brand strategy, and communications across multiple industries. Her background includes roles with Hyatt Hotels Corporation, SMS Assist, Coyote Logistics, as well as ongoing work as a freelance content writer, editor, and strategist.
She has demonstrated leadership in tourism through her proactive approach to research, trend analysis, and innovative event development. Most notably, Erin played a key role in launching Winter Wellness Weekend, a new off-season event debuting this month and designed to increase winter visitation to Sister Bay. The initiative has generated strong enthusiasm among residents, businesses and visitors while strengthening tourism during one of the community’s quietest seasons.
Erin also demonstrates her commitment and passion for tourism by continuously enhancing Sister Bay’s website and social media platforms and actively pursuing professional development opportunities to stay current on industry trends and best practices.
“Erin consistently goes above and beyond in her role and represents Sister Bay and Wisconsin with professionalism, creativity, and genuine passion,” said Ellie Soderberg-Guger, SBAA Director. “Her initiative and positive energy make her a true rising star in the tourism industry.”
In addition to her professional contributions, Erin is a valued team member known for her enthusiasm, collaborative spirit, and willingness to support her colleagues in any capacity.
The Sister Bay Advancement Association congratulates Erin on this well-deserved nomination.
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